The way this works:
Instagram is our lead-in. It features fun lifestyle photos, paired with wedding portraits. It makes you want to get to know us and hire us for our weddings. From here, you can find the website.
Pamphlets will go to florists and bridal shops. It's essential that the pamphlets show personality and offer shops a value. Still determining how to make it worthwhile for the shops to carry our pamphlets. Maybe offering a referral bonus?
Business cards are an easy leave behind + networking tool, leading people to the website. Again, personality and style are important here.
The site is an extension of our personalities. It not only shows work but shows character. A blog will show recent work as well as trips we take, things we're doing, and tips for brides/grooms.
Once clients contact us to meet and chat, we can bring our Experience Book (featuring work, pricing, what the EXPERIENCE is like, and more wedding information.) This is meant to hook clients; we can get them to picture themselves in these photographs.
The final touchpoint is a leave-behind gift for anyone we meet with, whether they book or not. This might look like a handmade thank you card with an offer for a discounted shoot in the future.